Adicolor

So Adidas launched Adicolor back in 1983 and the premise of the campaign was to customize your footwear. You would purchase a pair and inside the box there would be goodies for you to decorate your shoes with, cool right? Well Adidas relaunched this concept in 2005 but things got a lot cooler; the trainer shoes used for the campaign included characters like Kermit, Miss Piggy, Betty Boop, and Tron (to name a few). The best part about this is the promotional viral videos made.


Charlie White made Pink (and one of the most pleasurable minute twenty seconds of video that I've ever had the privilege to lay eyes on.




Neil Bloomkamp, the director of Yellow, went on to direct District 9.




The darkest of the series was (surprise surprise) Black, directed by Saiman Chow.



There's also one for green, red, white, and blue. You can watch all of them here.